AzriFadli
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Writing

Notes on AI product development, automation in IT, and the road from IAM to building AI products.

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BUILDING

The Idea Graveyard: On Building, Burning Out, and Coming Back

The hardest part of building isn't the building. It's the ideation spiral, the comparison, and knowing when to close the laptop and come back.

An airport split-flap departure board listing international flights and departure times
STARTUPS

Why I Scrapped My Flight Search Startup: The API Gatekeeping Problem in 2026

I built an AI flight search agent for Southeast Asia, then scrapped it. Every viable flight API in 2026 gates access behind scale I didn't have yet.

A corridor of server racks in an enterprise data centre
CAREER

From IAM to AI: What Enterprise Security Taught Me About Building AI Products

I spent years in enterprise IAM before building AI products. The security habits — least privilege, audit trails, hostile inputs — turned out to be an unfair advantage.